鞋狗:耐克創始人菲爾·奈特親筆自傳 (Traditional Chinese Edition)
鞋狗:耐克創始人菲爾·奈特親筆自傳 (Traditional Chinese Edition)

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內容簡介:在《鞋狗》中,耐克創始人菲爾·奈特親自講述了耐克「從0到1」的過程:作為一位美國俄勒岡州的普通人,他出於對跑步的熱愛決定進入跑鞋銷售領域,從50美元起步,帶領一支個性古怪的「雜牌軍」,遊走於隨時破產的邊緣,卻最終締造了一個強大的體育商業帝國,讓耐克標誌成為少數幾個可以被全世界人毫不費力認出的商標之一。創業過程中,合作夥伴的背叛、開戶銀行的翻臉、競爭對手的構陷、國家權力的緊逼、狡猾的融資技巧、粗獷放縱的企業文化、近乎不要命的擴張策略……菲爾·奈特用樸實、幽默的語言,真實袒露了一群「鞋狗」創業路上的摯愛、執著與瘋狂。編輯推薦:如果你是創業者,菲爾·奈特絲毫無隱瞞地向你展示了自己創業的方方面面,從尋找合伙人和資金到開發品牌,無所不包;如果你是企業家,菲爾·奈特會為你上一堂白金級經營課,他有打造跨國企業的魄力,也會遭到同行打壓和政府干預;如果你是運動愛好者及體育行業從業者,曾經的長跑運動員菲爾·奈特的創業史一定會讓你產生共鳴和啟發;如果你也是一個鞋狗,那就更不應該錯過這個了解經典的機會,《鞋狗》詳細描述了耐克Cortez、華夫底、氣墊、Tailwind等經典鞋款和技術的研發過程;如果你是廣告人,你會了解到世界級品牌是怎麼創建的,耐克廣告如何推陳出新,最廣為人知的耐克標誌怎樣被設計出來;如果你是一位閱讀愛好者,《鞋狗》絕對對你的胃口,它內容毫無遮掩、跌宕起伏,文字詼諧幽默、優美流暢,是一本「好讀極了」的書;如果你正在尋找未來,看了菲爾·奈特的故事,你會知道你要如何才能打開自己面前的命運之門;英文原版長期位居《紐約時報》暢銷書榜單,勒布朗·詹姆斯、老虎伍茲等各界運動員傾力推薦,美國各大電視台主流節目紛紛報導;國內商界牛人、傳媒大佬、學界領袖、體育明星……各界人士傾力推薦!湛廬文化出品。作者簡介:菲爾·奈特(Phil Knight)耐克創始人,全球最具影響力的企業家之一;畢業於俄勒岡大學,在史丹福大學獲得MBA學位;1964—2004年擔任耐克公司總裁,此後繼續擔任耐克公司董事長至2016年;源於24歲時的一個瘋狂想法,他用向父親借來的50美元創業,一手將耐克打造成一個年收益超過300億美元的企業帝國;他所締造的耐克標誌,已經不僅僅是一個商標,更是一個優雅和偉大的文化標誌,是在全世界每個角落都能被立即認出的為數不多的標誌之一。譯者簡介:毛大慶博士,教授,註冊建築師。優客工場和優享創智共享際創始人、董事長,曾任萬科企業集團執行副總裁、北京萬科董事長及總經理。「毛線團」公益跑團團長,熱愛馬拉松運動,截至2016年8月已完成43個全程馬拉松,22個半程馬拉松。著有《永不可及的美好》《無處安放的童年》《中國眾創空間行業發展藍皮書(2016)》,譯著《奔跑的力量》《朝聖波士頓馬拉松》《鞋狗》《為誰留的空椅子》等。各方推薦:這是耐克創始人之一菲爾•奈特的回憶錄,非常誠實地記錄了耐克「從0到1」的過程,成功的商業過程十分相似:雜亂、危機、充滿試錯。近幾年我見過奈特幾面,他人非常好,但同樣非常安靜,你很難了解這個人。而在這本書中,奈特敞開心扉的程度,是很少CEO能夠做到的。我不認為奈特在教讀者什麼,相反,他做得更好。他儘可能真實地還原他的故事。這個故事真的很精彩。——比爾·蓋茨微軟集團創始人每個人的身體裡都有一種能量,找到這股天生動力就會「跑」得更好! 像《鞋狗》的故事一樣,在征途中,每個人都會面對很多未知和挑戰,但無疑每一次的挑戰都將是個人能量最好的積累。——劉 翔著名田徑運動員,2004 年雅典奧運會110 米欄冠軍

  • Released: February 24, 2020
  • Author: 菲爾·奈特
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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