Trackable: Business in an IoT & Biometrics World
Trackable: Business in an IoT & Biometrics World

Read Now Trackable: Business in an IoT & Biometrics World Kindle

Trackable provides a comprehensive overview of the IoT and Biometric market and opportunities of leveraging these in consumer markets. The book also provides a 20,000-foot view of the underlying technologies driving the IoT and Biometrics. However, the emphasis of the book is on the business side. Some of the main topics covered are: • Impact on the Customer & Buyer Journeys• Key IoT & Biometric Markets & Technologies –e.g., Ambient Computing• Data & Technology Challenges-e.g., sensor data processing & hygiene• Machine Learning 101• Digital Tracking-location and mobile app tracking• Identity Resolution & Cross-Device Tracking • Business Models: Digitization, Outcome Subscription Models & New Revenue Streams• Techniques & Skills- Service Blueprints, Design Thinking, Contextual Marketing, Marketing Automation, Modular Designs, Auto-replenishment, Anticipative Sales, Beacons, Facial, Hand & Voice Payments • Voice: Branding, Strategies & Tactics • Face & Voice Emotion Analytics• Retail & Video Analytics • The Role of Loyalty Programs & Privacy Law Restrictions• Overview of Privacy Restrictions, Best Practices, and Social Scoring

  • Released: February 24, 2020
  • Author: Alexander Edsel
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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