Read Online Design Thinking Methodology Book PDF
This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative - products;- technologies;- services;- business models;- marketing ideas;- processes;- spaces; and- solutions for diverse business, social, and everyday challenges.It includes easily applicable design thinking techniques, such as - HMW questions,- personas,- mind mapping - empathy mapping,- affinity diagram, - value-proposition canvas,- storyboard,- cause-and-effect diagram,- brainstorming,- brain dumps,- reverse brainstorming,- benchmarking,- journey map, and- prototyping.A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including- project managers and IT specialists,- innovation teams,- marketing professionals and brand managers,- product managers,- designers,- consultants,- strategic planning experts,- entrepreneurs,- C-level executives, and architects.The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as- creativity,- thinking out of the box,- empathy,- visual thinking,- observation,- asking the right questions, and- pattern recognition.It also describes how to apply design thinking and lean and agile methodologies together.
