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Lean Sales - more sales with less selling. Lean thinking has helped number of companies improve their manufacturing operations. Lean Sales presents how to transform the sales process to win more business with less effort. The book is based on 20 case studies of applying lean sales in global and international companies with measurable results. Lean Sales presents new analytical approach to drive strategy implementation in sales. During the last five decades, production processes have undergone dramatic improvements in terms of productivity, effectiveness, quality and cost. This has been achieved with the help of simple principles, such as work flow standardisation, specialisation, centralised scheduling and automation.In sales, applying these principles is still in its dawning. Developing a professional B2B sales organisation is both difficult and people-dependent. We believe that even sales processes can be modelled and streamlined. We believe that delivering value - and communicating it - to the customer systematically brings significant results.The Lean Sales book also includes five stories about creating winning sales cultures as told by the executives themselves. They all have one thing in common: bringing lean into sales. Executives share their views and experiences on sales culture and successful strategy implementation in sales. The benefits are obvious - more sales with less selling.