The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices
The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices

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What does a physician do about negative patient reviews on rate-your-doctor websites? Should doctors advertise on Google? How much should a medical practice’s website cost? Are Facebook and blogging just passing fads? As medical practices face increasing business pressures in the 21st century, health care providers and executives ponder these and similar questions every day. The Totally Wired Doctor gives plain-talk answers and offers common-sense guidance to managing the formidable assortment of technology and market forces reshaping modern health care. Health providers – particularly specialists – need a steady flow of new patients. How and where they get them depends less on referring physicians and more on patients shopping online – for information first and for doctors second. In The Totally Wired Doctor, author Ron Harman King makes Internet technology easy to understand for medical professionals, examining key elements of medical marketing, patient education and building a successful practice through the online and offline processes patients use to select health care providers.

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  • Released: February 24, 2020
  • Author: Ron King
  • Rating: 3,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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